Effective execution of your mobile strategy takes more than app development services. You need a development partner that understands and is willing to accompany you through the full project life cycle, from devising a potent mobile strategy to the marketing and distribution of your app. Our mobile consulting services are devised precisely for this purpose.
Formulating Your Mobile Strategy
Use our advisory services to define or refine your mobile strategy. We have learned to avoid the common pitfall of viewing the mobile channel as an extension of the web channel. In some ways, mobile is a new canvas with its own unique challenges and, more importantly, plenty of new opportunities. We won’t define your mobile strategy for you, we simply make the collective wisdom and experience we have gathered over multitudes of projects available to you so you can determine when to launch your mobile platform, how to position it so it complements your other channels, how to engage your audience and how to achieve the best possible ROI from your mobile investment.
Marketing Your Apps
The app market has become highly populated. How will you ensure your app stands out amongst the crowd? What is the most effective way to leverage social media and guerrilla marketing tactics to make your app viral? If you plan to launch an enterprise app, how will you instill user excitement and ensure user adoption? Our consulting services are designed to help you answer these and other questions.
Improving Your In-House App Development Processes
As mobile development emerges from the infancy stage, some organizations decide to build their own in-house app development team. Our process improvement services are designed to help you establish your own app development team or improve the effectiveness of your existing team. The areas we cover include talent acquisition, training, tools selection, methodology adoption and process improvement.